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Privacy Policy

Privacy Statement

This website is owned and operated by Baseline Publishing South Africa.


How to contact Baseline Publishing

If you have any questions about this website or our privacy policy, please contact us by writing to:

   Baseline Publishing, 32 Beach Road, Scarborough 7975, South Africa


Our Privacy Policy

We want visitors to our websites to be able to take part fully in the activities and offers we provide. We also want to make sure that when we collect information from you, we do so in a way that does not infringe your right to privacy, and ensures you are comfortable regarding the way we use your Personal Information. This Privacy Policy is designed to give you useful information about the way we collect and use personal information.


By using our website you accept the terms of this Privacy Policy, you acknowledge that you have reviewed the Privacy Policy, and agree that we may collect, use, and transfer your Personal Information in accordance therewith.


If you do not agree with these terms, you may choose not to use our site. This Privacy Policy forms part of our Site (Terms and Conditions of Use) and as such shall be governed by and construed in accordance with the laws of South Africa.


This Notice explains how we obtain, use, and disclose your personal information, as is required by the Protection of Personal Information Act, 2013 (POPI Act). At Baseline Publishing we are committed to protecting your privacy and to ensure that your Personal Information is collected and used properly, lawfully, and openly.


Personal Information

We will not collect any personal data from you unless you specifically provide it and we will only use that information for the purposes to which you have consented. We do not ask you to provide any more information than is reasonably necessary to enable you to participate in an activity on our website and to improve the website.


We do not generally disclose your personal information to third parties. We may have to sometimes, in which case we will inform you of our intention to do so when we collect the information and you will have the opportunity to consent to that use or not.


Except as described in this Privacy Policy, we do not maintain any personal information obtained from users through this website in a retrievable form.


The information that we collect and how we use it

Below are some examples of when we might request your information and how we will use it.



We have several newsletters that keep readers up-to-date with information on our educational material and special offers.


Email and other contact details

You may wish to contact us from time to time by sending us emails or by filling in contact forms on our website. We will only use this information to respond to your query or suggestion.


Examples of information we may collect from you are:

  • Your name;

  • Your address;

  • Your email address;

  • Your telephone/cell number;

  • Any user-generated content, posts and other content you submit to our website. 


Collection of Non-Personal Information

We may automatically collect non-Personal Information about you, such as the type of internet browsers you use or the website from which you linked to our website. We may also aggregate details which you have submitted to the site (for example, the products or services you are interested in). You cannot be identified from this information, and it is only used to assist us in providing an effective service on this website. We may, from time-to-time, supply third parties with this non-personal or aggregated data for use in connection with this website.


By your using this website, we imply that you have read this policy and agree to us sending you cookies.


For information about how you can change how your browser deals with cookies, please see the "Managing Cookies" section below.


How to manage cookies

To make full use of this site, your device must be set to accept cookies otherwise some of its functionality (for example online shopping) may not work.


If you nevertheless want to restrict, block or disable cookies, you can do so by changing your browser settings. If you would like more specific information about how to change your browser settings, please visit which has detailed information for each browser as well as more information about cookies in general.


Disclosure of Personal Information

We may disclose your Personal Information to our service providers who are involved in the delivery of products or services to you. We have agreements in place to ensure that they comply with these privacy terms.


We may share your Personal Information with third parties for the purposes listed above.


We may also disclose your information:

  • Where we have a duty or a right to disclose in terms of law or industry code;

  • Where we believe it is necessary to protect our rights.


Personal Information Security

We are legally obliged to provide adequate protection for the Personal Information we hold and to stop unauthorised access and use of personal information. We will, on an on-going basis, continue to review our security controls and related processes to ensure that your Personal Information is secure.


Our security policies and procedures cover:

  • Physical security;

  • Computer and network security;

  • Access to personal information;

  • Secure communications;

  • Security in contracting out activities or functions;

  • Retention and disposal of personal information;

  • Acceptable usage of personal information;

  • Governance and regulatory issues;

  • Investigating and reacting to security incidents.

When we contract with third parties, we impose appropriate security, privacy and confidentiality obligations on them to ensure that Personal Information that we remain responsible for is kept secure.


We will ensure that anyone to whom we pass your Personal Information agrees to treat your information with the same level of protection as we are obliged to.


Access to your Personal Information

You have the right to request a copy of the Personal Information we hold about you. To do this, simply contact us at the numbers/addresses listed on our home page and specify what information you would like. We will take all reasonable steps to confirm your identity before providing details of your personal information.


Correction of your Personal Information

You have the right to ask us to update, correct or delete your personal information. We will take all reasonable steps to confirm your identity before making changes to Personal Information we may hold about you. We would appreciate it if you would take the necessary steps to keep your Personal Information accurate and up to date by notifying us of any changes, we need to be aware of.


Definition of Personal Information

According to the POPI Act ‘‘Personal Information’’ means information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person. The POPI Act, which has more specific examples if you need them, can be found at the following link:


Right to object

In terms of the POPI Act (POPIA) section 18. (h) (iv) you have the right to object to the processing of personal information as referred to in section 11(3) of the POPIA.

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